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The purpose of this section is to give you
a brief overview of the main decorating options for promotional
products and corporate gifts. We have endeavoured to explain
the reasons for set up fees and generally what factors are
taken into account when determining the decoration price component
as part of the overall price of the item chosen.
Decals are normally used to decorate porcelain, glass and
ceramic items. These decals with one or more colours are produced,
then applied to the item i.e. coffee mugs and placed in an
oven for up to 6-8 hours at a temperature of 800 degrees.
This almost melts the image onto the mug leaving a very permanent
decoration.
As a general rule the cost of decorating
any item is based on the number of colours involved in the
image, whether there is more than one position or image to
be applied and the number of items to be decorated. The main
exception to this rule is embroidery where it is the number
of stitches that determines the price not the number of colours
involved. Pad Printing, Screen Printing, Plastisol Transfers,
Decals, Off Set Printing and Embroidery all have multiple
colour options.
Initial set up fees apply with virtually
every form of decoration. 99.8% of these fees are quoted separately
to the decoration costs as they generally apply only to the
first decoration run. Some decorators will also charge a reduced
set up fee for repeat decoration runs.
Set up fees are charged to cover the cost
of putting an image onto positive or negative film, making
a printing plate for each colour and setting up a jig to ensure
each item is decorated in exactly the same position. This
can be a lengthy process which is why it is usual to have
up front fees on the first run rather than amortise these
fees into the decoration costs and pay them again and again
on repeat runs.
Set up fees will vary from decorator to decorator depending
on what is involved in setting up a job for the form of decoration
chosen.
Virtually anything you can think of can be decorated in one
or more methods. The decoration options available depending
on the product are:
Pad Printing, Screen Printing, Plastisol Transfers, Decals,
Offset Printing, Laser Engraving, Etching, Sublimation, Embossing,
and Embroidery.
Plastisol transfers is a process of applying a transfer (sticker)
with one or more colours to an item. Transfers are often used
on products that have a rough surface i.e. bags or hats where
screen printing cannot give you the registration or fine lines
that maybe part of the image being reproduced.
Click here for an example
Moulded rubber logos are the latest innovation for logo placement. They
are stlish, cost effective and excellent for people that are looking for
'subtle' branding. These can be made with a solid or transparent
base. Unfortunately this option is only available on orders of 500 pieces
or more and rubber logos can only be done overseas. Available on bags.
Click here for an example
| Metal Logos (Laser engraved) |
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Laser engraved logos purvey the same image as the moulded metal logos,
but are more practical for smaller quantities and 'subtle' branding.
Available on bags and caps.
| Metal Logos (Moulded) |
^Top |
Strong durable metal logos represent your brand in the best possible
way. Available on bags and caps.
Click here for an example
Laser engraving is used primarily on metal type objects.
Stainless steel items and silver or gold metal objects are
often laser engraved with an image as an alternative to pad
or screen printing.
Click here for an example
Etching is a similar process to laser engraving and is used
as a method of decorating glassware with a permanent image.
The image appears to be coarser in comparison to the rest
of the glass.
Sublimation is simply a process of transferring a photo or
picture and applying it to a ceramic object i.e coffee mugs.
Photos can also be sublimated on to other items like t-shirts
etc.
Leather, PVC and paper items are often embossed. The process
of stamping an item i.e a diary or folder with either an image
in silver or gold foil is what embossing is all about. A block
is made of the image and then the image is stamped onto the
object. Certain objects i.e leather items can also be blind
embossed leaving an image indented into the product without
either silver or gold foil involved.
Click here for an example
Embroidery is a method of stitching a logo onto clothing,
hats, bags, towels and many other items. Multiple colours
are available and it is the only multiple coloured process
that does not have a separate charge or separate set up fee
for each colour. The logo being reproduced is digitised by
using a specialised embroidery digitising software. The cost
of embroidery is based on the number of stitches in the design
and the number of items being embroidered.
Click here for an example
Pad printing is a process of using a silicone pad to lift
up an image from a printing plate after it has been inked
and transferring the image to another surface. Each colour
requires an individual plate. There are restrictions on how
large an image can be depending on the type of product. Items
traditionally pad printed include pens, pencils, keyrings
and a wide range small promotional and small gift items.
Screen printing is a process where an art screen in placed
over an item, i.e T-Shirt and ink is then applied over the
screen. Each colour requires an individual screen.
When a full colour printed logo is required,
process printing provides
excellent reproduction quality and is durable
and hard wearing. Ideal for back packs, sports bags and
t-shirts/apparel.
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